Too many people with pancreatic cancer don't realise their symptoms could be serious. Persistent indigestion, back pain, unexplained weight loss and changes in bowel habits are often ignored or mistaken for less serious conditions. More than 80% of people are diagnosed too late for effective treatments. As pancreatic cancer incidence continues to rise, early diagnosis has never been more important, yet awareness of the signs and symptoms remains dangerously low.

With your support, we will expand our Don't Wait Until You're Dying to Ask campaign beyond its November launch, reaching hundreds of thousands more people across the UK. Through digital advertising, community outreach, educational resources and our PanCanVan, we will help more people recognise the symptoms of pancreatic cancer, seek help sooner and create more opportunities for early diagnosis, improving access to potentially life-saving treatment.