Sport for Good is passionate about every young person reaching their potential. We work with grassroots organisations around the world to tackle the biggest issues they face by funding their activities, uplifting their skills and amplifying their stories making them more sustainable and impactful.
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Beneficiaries
Young people face more challenges than ever before; political instability, economic uncertainty, community division, a mental health epidemic and the impact of climate change. Many hold little hope for their future, especially where local barriers seem especially insurmountable.
Laureus has proven over the last 25 years that, by the power of sport can be instrumental in removing barriers and unlocking potential whatever the sport, context or location may be. Sport is a highly impactful, cost effective and sustainable tool that creates positive social outcomes for young people but it is underutilised by the private and public sector. Laureus supports amazing local programmes run by community leaders, adding the voice of sports legends to highlight the change generated.
