The Cheetah Conservation Fund (CCF) is the global leader in research and conservation of cheetahs. Founded in Namibia in 1990, CCF's vision is to see a world in which cheetahs live and flourish in co-existence with people within a sustainable system that is protective of the environment, socially responsible, and economically viable. CCF UK supports this vision by raising awareness and income to support the important projects and programmes in Namibia and other cheetah-range countries.