In the places we work, many children are growing up in areas of high deprivation where book ownership is far from guaranteed. Reading is often associated with school - something structured, assessed and directed by adults - rather than something chosen freely or enjoyed at home Research shows reading for pleasure remains in long-term decline, and children are more likely to disengage when reading feels like work. But research also points to the solution; access to books and freedom to choose.

Through schools we already work with through our Pride of Place Programme, we will provide over 22,000 children in underserved communities with a book to choose, take home and keep this Christmas. With support from HarperCollins, children can choose from a wide range of quality books, so the book they receive feels like a gift, something they are genuinely interested in, and something that is theirs to keep.