The consensus on climate change is falling apart. Media outlets backed by fossil fuel interests pump out anti-net zero propaganda. Social media algorithms amplify outrage and division. Millions of people are fed stories which tell us that taking action for the planet will make our lives worse: higher bills, colder homes, less freedom. If these scare stories take root, public consent for the climate transition will collapse. Our transition to a cleaner, fairer country will hit a brick wall.

We tell the positive story of climate action among the people who need to hear it, showing that the transition to a safer future can make life better here and now. Think cheap, renewable energy that stops us dreading the next electricity bill. Think repair hubs that save us from forking out for new essentials. Think calmer roads, cleaner air, closer communities. By connecting climate action to everyday benefits, we make public support for the transition resilient to misinformation and fear.