Less than 2% of philanthropy goes to climate change mitigation. In the UK, around £2 trillion sits with High-Net-worth Individuals (HNWI) – those holding between £100k and £30 million – yet traditional philanthropy largely overlooks them, focusing on billionaires instead. The problem is that these potential donors don’t know where or how to give effectively.

HNWI are more likely to give when they receive trusted advice - so, advised by a range of experts, we offer individual/corporate donors a portfolio of high-impact charities for free. As HNWI increasingly participate in conversations about sustainable finance, we complement their interests, providing a path for green philanthropy to integrate into wealth management. We aim to find the fastest paths to global impact for the planet's biggest problems. We prove our impact with six-monthly reporting.