To raise awareness of the long-term health impacts of pre-eclampsia and the vital role of postnatal care. This campaign will equip women, families and healthcare professionals with information and resources to improve follow-up care, reduce future health risks and support better lifelong outcomes.
Categories
Beneficiaries
Pre-eclampsia affects around 1 in 20 pregnancies, but many women are unaware of the serious long-term health risks that can follow, including heart disease, stroke and kidney disease. Limited awareness and inconsistent postnatal follow-up mean opportunities for prevention and early intervention are often missed. We aim to close this awareness gap, improve understanding and encourage better postnatal care and monitoring.
We will deliver a targeted awareness campaign to improve understanding of the long-term impacts of pre-eclampsia among women and healthcare professionals. A dedicated Social Media & Fundraising Manager will lead digital engagement, using real-life stories and educational content to increase awareness of future health risks and the importance of postnatal follow-up. This will be supported by educational study days for healthcare professionals and accessible patient information resources.