21% of children in Scotland are living in poverty, a higher proportion than in the overall population. Children in poverty are more likely suffer poor mental health and are also more likely to struggle at school, achieving poorer results, negatively impacting lifelong opportunities. Our services work in the areas of highest depravation (over 40% in 2025) tackling mental health poverty drivers at their source to improve emotional and financial wellbeing, breaking the cycle of entrenched poverty.

We will deliver scaled, integrated Whole Family Support through expert counselling and financial wellbeing advice across several areas of Scotland; contributing directly to Scotland’s ambition to end child poverty. Our approach will ensure families receive the right emotional & financial support, at the right time, in the right place, for as long as they need it to tackle multiple poverty drivers, creating emotional & financial stability, building family resilience & helping overcome adversity.