Reimagine Redditch brings opportunities to people across Redditch to get creative, especially those people with barriers to engaging in creative activity. Partnering with community organisations, we will deliver 100 creative workshops, engage 3,265 participants & reach 45,000 audiences in 2026.
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Addressing inequality: 4 areas of Redditch are in the most deprived 10% of Lower Layer Super Output Areas nationally, whilst some areas are in the top 20% of worst crime deprivation. Arts Council identifies areas where ‘involvement in creativity & culture is significantly below the national average’. Redditch is one. Lower cultural capital impacts social mobility, health, life chances. ‘I feel sorry for young people. There’s no future for young people in Redditch’ (youth worker).
We believe everyone should have opportunities to be creative, but we know not everyone takes part; some lack creative confidence, others are time or cash poor. We will support Redditch people to shape & create an arts offer in Redditch relevant to them, where they live, work & play. We will deliver & enable free creative engagement across Redditch, & focus in on the most deprived neighbourhoods of Batchley, Church Hill, Winyates, & Woodrow, building confidence in their familiar surroundings.
