“All You Need Is Lungs” is a joint social media campaign for Lung Cancer Awareness Month 2026, led by ALK+ UK, EGFR+ UK, and the Ruth Strauss Foundation. Featuring real stories, it raises awareness that anyone can get lung cancer and highlights the importance of early diagnosis and support.
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Many people wrongly believe lung cancer only affects smokers, causing stigma and delayed diagnosis. This misunderstanding prevents timely treatment and support. Our campaign shares real stories to break these myths, raising awareness that lung cancer can affect anyone. By promoting early detection and understanding, we aim to improve outcomes, empower patients, and save lives through better education and support.
All You Need Is Lungs will be a month-long, multi-platform campaign led by ALK+ UK, EGFR+ UK, and the Ruth Strauss Foundation. Using real stories, it will challenge the misconception that lung cancer only affects smokers, reduce stigma, and inspire a message of hope. Using our networks, we will amplify the message to promote early detection and connect with diverse audiences.
