The cost-of-living crisis has pushed low-income families to breaking point. With food prices still soaring, especially for fresh, nutritious options, many parents are forced to choose cheaper, less healthy foods just to keep their children fed. Shockingly, unhealthy calories cost half as much as healthy ones, leaving families with impossible choices. But poor diets don’t just fill stomachs, they hold children back, damaging their health and future potential.

Through our Rose Vouchers for Fruit & Veg Project, we'll support families at risk of food poverty to access fresh fruit & veg from local markets & independent shops using Rose Vouchers. We'll work with children's centres that identify the families most in need. Families get £4 of Rose Vouchers per child (£6 for under-1s), which they can redeem exclusively for fruit & veg, helping their children to have the healthiest possible start.