We support women at a particularly vulnerable time in their lives: during pregnancy, perinatally, and during the first year of their child's life. Our online and in person social sessions provide non-judgemental, evidence-based infant feeding support with a focus on mental well being and inclusion.
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Women and parents arrive at our sessions struggling with breastfeeding, sometimes in pain, socially isolated, anxious, or with a history of feeding trauma. 81% of UK women start breastfeeding at birth, but only 1% exclusively breastfeed at 6 months, well below WHO recommendations. This highlights the challenges women face in accessing timely evidence based support so that they can feed their babies the way they would like to.
UNICEF says that social support in the community is one of the key drivers of increased breastfeeding rates: we provide clinically-informed social group support sessions in local communities, accessible video appointments, a private Facebook group where women can find information and online community, antenatal workshops, and low-cost breast pump loans, as well as tailor-made support for girls aged 14-19. We offer professional development opportunities to student midwives and health visitors.