This campaign aims to raise funds to provide deodorants to those who can’t afford them. Deodorant is something most of us take for granted, but for those in need, the lack of access to this hygiene essential can have a devastating effect on comfort and self-confidence, particularly during the warm summer months.
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One recent report suggests that over 9 million people in the UK are living in hygiene poverty. People in this situation can’t afford the basic hygiene essentials that most of us take for granted and are often forced to chose between eating and staying clean and healthy. The lack of access to products like soap and deodorant can also add significantly to feelings of isolation and low self-worth.
Beauty Banks fights the growing problem of hygiene poverty in the UK by providing essential toiletries to people in need. In addition to raising funds from the public, we leverage our contacts within the beauty industry to elicit vital donations of hygiene essentials from partner brands. The focus of this campaign is to provide deodorant to people who are currently forced to treat it as a luxury item.