Bloomsbury Football tackles health and social inequalities, breaking down barriers to the transformative benefits of football. Our programmes support young people living in areas with very high levels of deprivation. Our Financial Assistance offer and inclusivity ensure that no child is turned away.
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Beneficiaries
Poverty is toxic for the 700,000 children in London, who are facing the intersecting crises of an inactivity pandemic and record high levels of loneliness and isolation: - Just 45% of children (and only 41.9% of girls) from low affluence families are meeting the CMO’s recommendation for daily activity levels. - 29.2% of children living in the most deprived areas are obese, twice as high as those in the least deprived areas. - 76% of young people spend most of their free time on screens.
Our ‘Communities’ support at-risk children from very deprived areas. 84% of children’s places are subsidised via our Financial Assistance offer. Our provision addresses problems characterised by poverty: - 83% of Bloomsbury Football young people (and 88% of girls) report being active for at least 60 minutes a day - the national average for children from low affluence families is 45%. - 94% report increased confidence. - 91% report being better able to understand and control their emotions.



