The Behind Every Kick programme - delivered to schools and community sports clubs - empowers young people with social and psychological learnings taken from sport, to manage the challenges they face, reach their personal goals, build positive relationships and access career opportunities.
Categories
Beneficiaries
Situation
For many young Londoners living in low-scoring socio-economic areas, the playing field is not level, and the goalposts are beyond reach. As well as challenges around low self-esteem and a lack of positive role models, there is frequent inequality of opportunity, limited exposure to inspiring environments and social and economic barriers to personal and career development pathways. The increased cost of living has led to even more inequality and less choice for many young people.
Solution
At Behind Every Kick we aim to counter social and economic inequality by moving the goalposts for our young people through delivering our engaging, inspiring and ultimately life-changing programme to schools and community sports clubs. We see their confidence increase and their motivation and aspiration to pursue opportunities for further education or employment enhanced. Each year, we also move the goalposts for ourselves, striving to reach more young people in measurable and impactful ways.
