This campaign addresses the urgent need to protect our coral reefs. Coral reefs, which support immense biodiversity and millions of livelihoods, are under severe threat from climate change, pollution, and overfishing. These factors lead to coral bleaching, habitat destruction, and loss of marine species. Often these problems occur due to a lack of education and awareness around how to behave responsibly around coral reefs.

We focus on raising awareness and educating people on how to protect coral reefs. This is both through working on the ground with coral reef users and online through targeted communication, educational content, and digital campaigns. We can bridge the gap between interest and action. We aim to combat 'ocean blindness' and empower individuals to take action.