This campaign has now closed
Reclaim The Frame builds audiences for women & marginalised-gender perspectives in cinema through inclusive film events. This ‘pay it forward’ campaign will enable more women, community groups, and individuals for whom price is a barrier, to enjoy film events in 16 cities across the UK.
Categories
Beneficiaries
Situation
Reclaim The Frame, formerly known as Birds’ Eye View, has been working for 20 years to support films made by women and people of all marginalised genders to reach the audiences they deserve. Film influences our society, and the colonial and patriarchal perspective that dominates has only served to reinforce systemic oppression of women and girls. Through championing an intersectional feminist worldview, we aim to challenge those dominant ideologies, through cinema and inclusive film events.
Solution
Reclaim The Frame works with 20+ cinemas in 16 cities around the UK to welcome audiences of all demographics to engage with and to enjoy female and marginalised gender-led films. For those who rarely find points of identification in the films they have access to, this can be profoundly affirming. For a wider audience, these screenings offer insight and access to a broader intersectional and international worldview. Key to this is enabling access for audiences on low/no incomes.
