We deliver effective advocacy campaigns to expedite a future where animals are no longer exploited in agriculture. We promote the benefits of a vegan lifestyle, empowering individuals to recognise the urgent need to transition to a plant-based system.
Categories
Beneficiaries
Situation
Animal agriculture in the UK involves the intensive farming of animals for meat, dairy and egg production. This practice is extremely stressful for animals and raises significant ethical concerns about the treatment of sentient beings for food production. The statistics are staggering: According to the 2023 UK Government annual agriculture report, in the UK alone, 1.193 billion chickens, 2.7 million cows, over 9.8 million pigs and 14.415 million sheep/lambs were slaughtered.
Solution
By exposing the truth behind the industry's marketing propaganda, we empower consumers to align their ethics with actions, promoting a plant-based lifestyle. The problem is vast, but small changes matter. Every new vegan can save up to 365 animals annually*. We will also push for legislative changes by challenging misleading assurance schemes. Consumer empowerment and legislative advocacy will benefit animals now and foster a compassionate future. *Challenge 22 [https://challenge22.com/]
