This campaign has now closed
People are the key to nature’s survival. We aim to inspire the next generation of nature’s protectors by providing opportunities for young people across the UK to get involved in our work. By doing this we will build a solid future for butterflies, moths and our environment.
Categories
Beneficiaries
Situation
There is a growing disconnect between people and nature – at a time when nature needs more people than ever to fight her corner. The challenges we face in reversing declining butterfly and moth populations are vast, and can only be addressed if people from many different backgrounds are inspired and empowered to take action.
Solution
People are instrumental to nature’s future. We are working hard to inspire and equip the next generation of wildlife lovers, campaigners, and conservationists. By creating memorable moments of nature connection for primary school children through to empowering young people to lead our approach to creating the right kinds of opportunities to involve them in our work; we will create a groundswell of new support for butterflies and moths, and for nature.