This campaign has now closed
On The Beach is a 7 week performance and participation programme using creativity to improve the health and wellbeing of people living with dementia and their carers, in targeted, underserved communities across England, in partnership with theatre venues and care settings.
Categories
Beneficiaries
Situation
In England around 676,000 people are living with dementia, most of them aged over 65 (NHS England); the estimated number of carers of people with dementia in England is 540,000 (NHS England). The proven role of creativity in promoting wellbeing and health for career and recipients of care should mean that all care settings offer high quality, regular arts and culture, but this is not the case, often due to budget constraints and lack of access to creative opportunities.
Solution
On The Beach aims to inspire, stimulate and support vulnerable people with dementia and their carers. We will: •Provide a high-quality creative experience for 500 people living with dementia and their carers, and offer a moment of respite and connection for them; • Offer training for up to 40 care staff to support them to incorporate creative activities in their daily practice, plus training in inclusive sensory practice for artists from the local area.