Entertainment and social media are some of the most powerful tools for reaching audiences that are disillusioned or disconnected from the climate crisis. Currently, there is very little happening to engage these audiences in ways that amuse, connect and entertain them. We need far more people on board to bring about urgent change and create a groundswell of public support for environmentalism. We need environmentalism to be as widely agreed and supported as Black Lives Matter and LGBTQI+.

The RAPID RESPONSE LAB will create same/next day content to build on trends/news/entertainment cycles. We want to help shift the narrative away from intangible things like carbon/climate, towards tangible things the average person can see & feel. We aim to reach attention-poor audiences through socials & highlight why it matters, who’s to blame and what needs to happen - and deliver these messages with content that’s fun, shareable and original - made with the world’s best creators.