This campaign has now closed
We wish to sustain and build upon our unique annual Artist Development Programme, offering groundbreaking opportunities for gifted graduate musicians to develop professionally and break classical music’s barriers, creating innovative musical experiences that engage new and established audiences.
Categories
Beneficiaries
Situation
Classical music is battling for relevance – often viewed as elitist and lacking in diversity and accessibility. Traditional concerts invite older audiences but fail to attract the next generation of music-lovers, damaging the talent pipeline for orchestras like Southbank Sinfonia. Innovative concert experiences offer a bridge to classical music that can ignite the passion of new audiences and inspire the next generation of virtuosic musicians. However, these projects are often cost-prohibitive.
Solution
Described by The Times as “the future of classical music,” Southbank Sinfonia at St John’s Smith Square is a change-maker, encouraging its graduate musicians to rewrite the classical music rulebook, to embrace unconventionality, and to be part of unique opportunities like our innovative #ConcertLab series, which creates new musical experiences and encourages engagement from more diverse audiences, and our ‘The Snowman’ story-telling concerts.