AAM was founded 50 years ago to do something radical: to record great music on period-instruments. As we look to our next 50 years, the AAMbition Fund will allow us to perform larger-scale and lesser-known works and reach the next generation through a new free catalogue of digital video content.
Over the past 50 years, AAM has changed the way the world thinks about and listens to baroque and classical music. But so much more remains to be done. In the face of a cost-of-living crisis, we need to continue to be bold, thrilling audiences with larger-scale and lesser-known works. What’s more, technology is changing how people listen. Audio is no longer enough; audiences are clamouring for video too. In order for AAM’s distinctive voice to be heard, we need your help.
The AAMbition Fund will allow us to be as bold and innovative in our next 50 years as we were in our first. It will enable us to continue to delight and inspire audiences with live performances of larger-scale and lesser-known works. It will enable us to engage the next generation by reinventing our recordings catalogue with the AAM A-list, a free resource bringing music videos of the highest quality to all regardless of geography, background or means.