This campaign has now closed
A diagnosis of prostate cancer is life-changing and bewildering. Currently there are over 400,000 people in the UK living with or beyond a diagnosis. We are building a community of informed and empowered prostate cancer patients to enable a better quality of life for themselves and their families.
Categories
Beneficiaries
Situation
A prostate cancer diagnosis is complex and treatment options vary depending on disease stage at diagnosis and likelihood of progression. The information available can be overwhelming and isolating for patients, particularly those with low health literacy, and is often not culturally appropriate for people from Black backgrounds. It is critical to support these groups as they often have the worst health outcomes and are most likely to feel disempowered throughout their cancer journey.
Solution
We will provide people living with prostate cancer with clear and simple information, empower them to have two-way conversations with their healthcare professionals, and connect them to a wider prostate cancer community to ensure their voices are heard and considered within research into new drug developments and methods of care. We will focus our outreach on people affected by prostate cancer with low health literacy and those from Black British, Black African, and Black Caribbean backgrounds.