This campaign has now closed
Our goal is to raise $10 billion a year by 2030 for the best not-for-profit climate solutions. To do this we are working with financial institutions to produce a small innovation that could make committing to the best climate initiatives normal and easy for individuals.
Categories
Beneficiaries
Situation
Not-for-profit initiatives offer scalable, effective, and ready to be implemented solutions to the Climate Crisis, but they are being overlooked. Only 2% of global philanthropic giving goes to climate mitigation efforts. At the same time, increasing numbers of individuals want to make a difference in the Climate Crisis. But the scale of the problem we face and the overwhelming options in front of us can lead to ‘climate paralysis’ and inaction. Our simple solution solves both these problems.
Solution
Our solution removes behavioural barriers to climate action by making it normal and easy for individuals to commit to the best climate solutions. We help financial institutions give their clients a “tick-the-box” option to direct 1/4% of their savings and investments annually to climate not-for-profits. We also remove friction for individuals by identifying these solutions for them, preventing “choice overload”. Due to the laws of large numbers even a small uptake could raise huge sums.