At the beginning of the 19th Century, there were approximately 1,000,000 rhinos. At the beginning of the 21st Century, there were less than 25,000. Three of the five species of rhino are classified as Critically Endangered and all are threatened by poaching and habitat loss. Rhino poaching is set to hit a15 year high due to the increasing Asian demand for rhino horn, which is used in Traditional Chinese Medicine.

Save the Rhino provides grass-root level support to a variety of projects, in both Africa and Asia, which address rhino conservation through a number of measures including: community conservation and development; anti-poaching and monitoring patrols; environmental education programmes; translocations; veterinary work and research. Saving rhinos also means saving large tracts of habitat and therefore entire ecosystems, benefiting hundreds of other species including the local human populations.