As a national charity, YoungMinds finds that the majority of clients approaching it, particularly in terms of the Parents’ Information Service, originate in London and Southeast. Only 7% of calls to the helpline come from the North-West of England, for example, as compared to 22% from the South East. YoungMinds believes that this uneven spread is the result of variable awareness of its services across the U.K. The charity wishes to raise its profile in areas where currently little service take-up exists. An external source of support such as the YoungMinds helpline is of particular importance in rural areas and among minority communities, where fears of stigmatisation and close inter-community relations frequently discourage individuals from actively seeking help. The considerable geographical distance to the nearest CAMBH (Children and Adolescent Mental Health Service) acts as further discouragement for rural-dwellers. YoungMinds is currently piloting a project in three rural counties in England, and with ethnic minority communities and fathers, in order to raise awareness of children and young people’s mental health. We would like to extend this campaign using the local and specialised press, GPs surgeries, schools and youth groups in order to make the maximum number of young people, parents and professionals aware of the help that is available to them.