This campaign has now closed
As music consumption moves increasingly online, the AAM A-List – a new suite of high-quality music videos, available for free via YouTube and other platforms – will ensure Academy of Ancient Music’s distinctive approach to music-making remains accessible to all regardless of background or means.
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Beneficiaries
Situation
AAM is renowned for the quality of its live performances, but our global reputation for excellence and ambition was built on the strength of our unrivalled back catalogue of recordings. Throughout the 80s and 90s, millions the world over accessed our work through physical releases and radio play. But today, these audiences have overwhelmingly moved online, making it harder to reach them and to ensure that our distinctive approach to music-making remains accessible to all. Enter: the AAM A-List!
Solution
To reach the music-lovers of the future, AAM must meet young audiences where they are: online. The AAM A-List, a new suite of high-quality digital music videos, will do just that. Purpose built to be shared on visual-content driven platforms such as YouTube & TikTok, the A-List will allow audiences of all backgrounds and means to immerse themselves in great music ranging from well-known classics like Pachelbel’s famous Canon in D to lesser-known works by female and ethnically diverse composers.