This campaign has now closed
ARKive is a unique global initiative, gathering together the very best films and photographs of the world's endangered species into one centralised digital library, to create a stunning audio-visual record of life on Earth. These records are (i) being stored and preserved for future generations and (ii) being made freely accessible online for educational and scientific use. See www.arkive.org
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With species extinction now occurring at a faster rate than at any time in Earth's history, effective awareness raising and education programmes are ever more vital. Powerful wildlife imagery is an emotive and effective means of building environmental awareness and engagement, and quick and easy access to this imagery is essential in the digital mass communications society we live in today. However, until now, this valuable imagery has been scattered throughout the world, in a wide variety of private, commercial and specialist collections, with no centralised collection, restricted public access, limited educational use, and no co-ordinated strategy for its long term preservation. ARKive has unique access to the very best of the world's wildlife films and photographs, with more than 3,000 of the world's leading filmmakers and photographers actively contributing to the project, and giving ARKive unprecedented access to their materials. Contributors include the most famous names in natural history broadcasting, commercial film and picture agencies, leading academic institutions and international conservation organisations, as well as myriad individual filmmakers, photographers, scientists and conservationists. With a team of media researchers searching for films and photos for every endangered species, and then electing, editing, cataloguing and digitizing these materials – each species costs £750 to be “ARK’ived”.